Welcome to Ballera!

Southeastern Wisconsin's Premier Dance Apparel & Dance Footwear Store!

Come Visit Our 2nd Location!

The Opening you have been waiting for has arrived! Ballera West in Wales is our beautiful second location opening Monday, August 21st! Visit our second location at 200 West Summit Avenue or call (262) 201-4676.

About Ballera 

Ballera, located in Brookfield, Wisconsin is a dance apparel and footwear store designed for the dancer or performer. We know you need the right dance apparel, leotards, cheer wear, and shoes at the right price. We know that fit is important. And we know that you need a store with convenient hours to fit into your busy life.

Ballera offers a one-stop shop-and-go experience to busy parents in southeast Wisconsin. We specialize in  Dance Shoes, Ballet Shoes, Pointe Shoes, Tap Shoes, Dance Clothes and much more. Our goal is to provide a friendly shopping experience. Whether you are new to dance, gymnastics, or cheer, or an experienced “dance mom,” we can help you and your child find the right dance and active wear for their class.

Come visit us today at our Brookfield location - right off Lilly and North Avenue!

New retail space, an even better Ballera!

At the end of 2014 we took some serious elbow grease to remodel the North Avenue store! With a lot of effort and long days (and nights), we re-opened on January 2nd, 2015 with a newly re-designed retail space. Come in and check out our expanded store!

Ballera Featured in Dance Retailer News!


We were featured in Dance Retailer News magazine's January 2014 issue. We are so excited about this opportunity. We continue to look forward to the coming months and years to see what this kind of exposure brings for us!

Where to Find Us:

13865 W. North Ave. Brookfield, WI

200 W. Summit Ave. Wales, WI
(262) 201-4676

Store Hours:

Monday - Thursday
10:00am - 7:00pm
Friday & Saturday
10:00am - 5:00pm
Closed Sundays


Give the Gift of Dance!

We now offer gift certificates to our store for your convenience. Give a Ballera gift certificate for someones birthday, graduation, holiday or just because and watch them smile in excitement. Inquire in-store.

Return Policy

We want you to love your dance & activewear. If you are not completely satisfied with your purchase, you may return the item within 10 days and receive in-store credit or re-credit to card. No cash refunds. Items must be accompanied with receipt and all original tags attached.

In accordance with state health codes, tights may not be returned unless manufacture's defect.
All shoes, tights, cosmetic bags, backpacks, duffel bags, and special order items are FINAL SALE.

We want your experience at Ballera to be a pleasant one.
Please take time to try on shoes and make your selection carefully! Thank you!


We accept cash and most major credit cards.